Picture this - You’ve just discovered a blog you love, you bookmark it and check back a few days later, the content remains the same. This is a major turn off and will lose you returning visitors. How much you need to update your blog will depend on the focus of your blog; if your blog is about news/current affairs, you may have to update you blog multiple times each day, most topics tend to have a less demanding schedule.
Your visitors understand you’re only human (generally) and won’t expect you to post every hour, but they do expect frequent posts. This article will share with you two methods of keeping your content fresh, even on a hectic schedule.
Publishing Schedule
Most blogging platforms, including WordPress, allow you to schedule a time for your post to be published. This is especially helpful for people who don’t necessarily have spare time every day, and instead prefer to write all their posts in one big session. Instead of bombarding your blog with 5 articles then disappearing for a week, you can set your posts to drip feed your readers.
Guest Bloggers
Accepting guest blog posts can be an excellent way of keeping your blog up to date, with quality content and with very little time spent on your side. You will have to spend time moderating submitted articles, but this should take vastly less time than researching, planning and writing a post yourself. Guest bloggers will expect a backlink in return for their article, but in my opinion it’s a small price to pay.